10 Ways to Expanding Facebook Organic Reach

Organic Reach refers to people who see your content without you having to pay for its distribution. More content is being posted on Facebook and user experience is personalized according to interests that lead to a decline in organic reach. But in the long run, your organic reach can improve through these measures:

1. Grow your presence and authority.

Having a large reach or fan base helps build your credibility. The more people you reach, the more social interactions will happen. It is a must to be perceived as true and honest living beings who are unique. Build a strong brand presence. Reach out to the right people and give quality content.

1. Make evergreen posts.

Evergreen posts refer to content that is fresh and engaging. It is commonly reblogged or repurposed at other times for its trending capabilities. These types of content are famous and can be of value to others long before they have been posted. 

1. Maximize Facebook Groups.

Facebook groups are for various people having the same goals, aspirations, or interests. Members of the group are audiences who are all about building communities. These communities can make your brand find success by retaining and rewarding the loyalty of customers.

1. Timely and frequency of posting.

You might be wondering, “When to post or how often to post”? There’s no one answer to that question. However, posting depends on the location of audiences, profiles of your intended reach, the content type that you create and re-create, and the scheduling tools you are afforded with. You can look into your Facebook Insights to dig deep into which posts perform well and at what time these posts are published.

1. Publish native video content.

Facebook video content is a king among all contents. These native videos are one of the top-performing contents usually seen in the newsfeed. Make sure to post high-quality video content to engage viewers with or without sounds. Native video contents are also those that are favored as they are originally posted on Facebook and not embedded through other third-party apps.

1. Partnering with other Pages.

Collaboration is a must. Work with groups or individuals in the same niche. You can even bring in some influencers if you like. However, they must be a perfect fit for your brand and must have the same ideals as you have.

1. Run Contests.

Contests are a great way to engage participation from your audience. This entails more than giving gifts. You must begin with a goal in mind, select winners, strategize promotion. It’s a process that you have to do in order totoown engage your audience.

1. Use hashtags.

Hashtag-ging can allow you to create your unique way of finding your posts. It’s how Facebook trending posts often come out. But be careful, sometimes it might do more harm than good.

1. Stand out.

You are unique as an individual or page. There is no one or nothing exactly as you are. Show your uniqueness. Let it shine through. Find your difference among a wide range of competitors and flaunt it the most. Have your own visual and written content spiral you upwards to success.

1. Focus on value more than reach.

There will always be a time that you will be tired of reaching for statistics - of looking at the highs and lows of your reach. Believe me, you are more than the statistics, metrics, and the numbers. Bring more value to your content. Please your audience with your altruism, honesty, and creativity. There’s no better way than to be you and drive more quality than quantity itself on your posts.