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Social Media can be a little overwhelming when you don’t know where and when to start. To keep you on track to your goals, here are social media hacks that can help you see social media as an inspiring challenge. Here are hacks to make the ordeal or not-so-ordeal social media move aligned with your goals and aspirations.
Hack 1
Choose the Right Social Media Platform.
Brands may choose to use 20 social media platforms. More than ever, it is agreed by marketers that choosing the social media platform for marketing can be difficult. In this case, you have to narrow down your choices by asking:
Whether or not my audience is using the platform.
Whether or not the unique characteristics of the said platform align with my brand message.
Whether or not it will take a considerable amount of time to make an impact on this platform.
Answering these questions will narrow down the list to 3-4 social media platforms which will determine which platforms are worthy of your brand attention. Also, try to search for the keywords used for the niche you belong to. If you find those hashtags, then it means that the platform is good for
Hack 2
Create Special Offers for each Platform.
People love free things and discounts. Who doesn’t? Coupon codes are a way to make your brand engaging and attractive. Post these codes to every social media you’re using and make sure to have a definite code for every social media platform you are using. This will allow you to process and analyze whether or not the platforms you are using are driving sales.
Ranges of offers can come monthly or weekly, holiday or seasonal offers, loyalty offers or offers provided by influencers.
Hack 3
Partner with Micro-influencers.
Influencers were distinguished before by the number of their followers. Today, it’s stage time for micro-influencers. Micro-influencers have more authentic audiences. These influencers are followed by people between 3,000 to 50,000 followers. People follow them so much that their advice is followed. They can help you target a specific part of your audience. They are brand advocates and are more credible. They are better at influencing people to do a call to action with a passionate community.
Hack 4
Enhance Customer Engagements with Bots.
It’s not possible to be on call 24/7 on your platform right? So maximize chatbots. These bots can identify the most frequently asked questions. It can help grow your audience and increase sales. Through this, you get to send an initial response and then follow up on your own. It can be an opportunity to engage potential customers.
Hack 5
Go local marketing with Twitter.
A great tool to do real-time marketing within your area. Twitter helps you identify locations near your area. You can even find popular people in your city.
Hack 6
Go for live videos or conferences.
Live videos or conferences are real-time views that reach real people. It allows others to engage actively with what they can see and hear. It resonates well with audiences because of its timeliness.
Hack 7
Use Voice Messages in Direct Messaging (DMs).
It is better to use a voice message for people who prefer auditory senses more than visuals. This is a new twist to make your DMs creative and more appealing. Voice Messaging is more engaging, fun, creative, and personal.
Hack 8 Publish Native Videos
Videos that are originally yours are the way to go about it. You can publish them directly and not only by linking the URL. Embed then and there your original video. That’s what originality is for. It’s yours, with no copyright infringement!
We hope that with you knowing these things, you’ll look at the brighter side of using social media. As you do the hacks, we’re sure you’ll enjoy the process. You heard it from us and we’re just a few clicks away. Click now.
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