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Define Your Marketing Goal.
Set your goals. Goals may include promoting a brand, business, or product, generating leads, heightening brand awareness, connecting with your audience, or building a community.
Choose your Content media and Content Types.
Learn to be familiar with the different types of content media and content types that you can use as a platform to interact with your potential customers. Some of these content types are your personal profile, company page, direct messages, groups, emails, and sharing other people’s content.
As to content types, LinkedIn prioritizes unique and original content published on LinkedIn itself. This is what is called “native content”. Take advantage of these types of content to build your network with an audience. Also, promote high-quality content with a focus on videos.
Pick a theme or topic.
There are three things that great content strategists do: reaching and distinguishing your audience and demonstrating your expertise. Writing the same topics bores your audience, so mix your theme and topics strategically. Refrain from content that is too formal for it will kill engagement with your audience. Think as if you are talking to a person directly, and be conversational in your tone. Good content also engages your audiences’ emotions. It can be both educational and entertaining.
Organize your content flow.
Content flow can be overwhelming so make sure to create a smooth flow. Organize your team and make sure that you’re all on the same page. Set specific content goals while delegating different tasks or tasks to different team members.
Populate a sales funnel.
The goal is to make your LinkedIn find your audience or leads, and then direct them to your website. How to do this? You can start by:
- Targeting the Right Audience.
Distinguish people who will benefit from your products and services. Those who can afford and pay for your products or services. Also, share more information and knowledge with your target audience.
- Engage with others through your Content.
Connect, comment, or reply to likes or shares made by your audience. Strike a conversation with your audience.
- Engage with other’s content.
You can like and share other’s content and engage in a conversation with them. Make high-quality and reasonable comments so others can click and follow your profile.
- Optimize content through engagement and visibility.
Tips like ending with a question for your content so that the audience can comment, using hashtags, and asking people to follow and share your content help too.
In totality, build a foundation of high-quality content and engage with your audience with the content you post or share. Know your audience’ likes and dislikes, time schedules based on built-in tools, and behaviors. With all these, you’ll never get lost. LinkedIn will surely be your friend and companion. It will be a marketing tool that suits your everyday life.
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