All About Facebook Groups

Bringing people together online is such a joy! You can build a community with people who have the same interests as you. With the power of Facebook Groups, brands, and organizations can build communities unlike in ancient times. ;-) If you’re looking for a digital space to bring people together and offer your marketing platform, then, Facebook is for you!

Since Facebook has continued changing its algorithms and interfaces, it has also created a spur-of-the-moment gargantuan mission to spark conversations and connect with meaningful conversations found in your Facebook groups.

Facebook Pages Vs. Facebook Groups

Facebook pages are serving the same platter as your Facebook profile. They create a point of view and credibility that is unique and you alone through photos and posts. It’s like having a flag on the moon over a similarly situated digital space. Meanwhile, Facebook Groups are a way to entice the belongingness and solidarity of your fans toward your brand or flagship where loyalty and authenticity resonate.

In truth, Facebook Pages are for broadcasting while Facebook Groups are for conversations and two-way feedback.

Benefits of Facebook Groups

While we’re at it - that is - pure, no-nonsense talk, Facebook Groups ring a bell best when:

1. Make a direct line to your clients. Clients are lured into your group, spending their own time and of their own volition without you doing anything at all except for that great product or brand of yours. Here you learn people’s insights and get that most-awaited hard-earned feedback you need.

2. Build long-lasting relationships with clients. Clients are loyal to companies that treat them well. Inviting them and building a community makes loyalty, friendships, trust, and confidence thrive. In case of want to take your client to a more upgraded level, then, it’s time to get serious with him or her.

3. Broaden your organic reach. The algorithm on Facebook prioritizes content from Facebook Groups with high engagement ratings. The more you post and interact in your Facebook group, the more that your brand will appear and reach more as per the news feed.

Facebook Group Types

1. Public Group - Here, anyone can see posts to your Facebook Groups. A list of members, moderators, and admins can be seen at first glance. You’ll be visible to all group members as well as to potential clients. Although it’s quite tricky to moderate, you can find your way by establishing rules from the very beginning.

2. Private and Visible Group - This shows up in searches and potential members are accepted by the moderators through a membership request. Current members can only interact and see posts within the group. It’s the name for exclusivity but still accessible.

3. Private and Hidden Group - They don’t show up in searches which is cool. You have to send out manual invitations but all the hassle is worth it, especially with the privacy privileges that come with it.

Creating a Facebook Group

Creating a Facebook Group is just as easy as a few clicks away. You can follow through the menu button, tap groups, and then create groups and viola! No one is going to hold you back from creating the Facebook Group you want. You can then customize your details and add photos and members to your liking.

Posting in a Facebook Group

In Facebook, select Groups, and under the highlighted space with the note “Write Something”, compose a post share photos or videos, create an event, or even a poll the way you like it! Truly, there’s no stopping you here to interact or comment with your clients.

Go ahead, be an admin! Create Facebook Groups and post engaging content. It doesn’t hurt. Just do it wisely but not sparingly. It’s a free country, create revenues, and get insights and feedback. Credibility, authenticity, and honesty build a digital space for people together with a common unity!