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The rise of digital media has affected all the industries that we have, especially in businesses. The formation of social media developed and discovered varieties of strategies to widen the scope of every business’s audience. On the other hand, with the growing platforms, manpower cannot keep up, so one solution is to use AI. These two are intertwined with each other, contributing to evolution and user experiences. Here are some of the aspects where AI plays a significant role in social media:
Content Recommendation and Moderation:
Since AI uses algorithms, it identifies the user’s behavior, preferences, and interactions that create personalized content on social media feeds. This is the reason why user’s feeds vary from the things they are most interested in. Apart from that, moderation is the key to everything. Contents such as written posts and video presentations are being reviewed to see if they follow community guidelines.
Invention of Chatbots and Virtual Assistants
Since most businesses establish their social media accounts on various platforms, it will be easier for them to serve customers by using AI-driven chatbots for customer support. In this way, frequently asked questions and basic processes can be achieved in a short amount of time.
Ad Targeting and Identifying Trends
AI algorithms analyze every user's data to improve advertising on different social media platforms. This helps a business to specify an audience, and reach demographics to which they can achieve higher engagement. AI can also analyze trending topics which helps business owners adjust their strategies.
It is important to see the relevance of AI in the social media world, but also be careful of the concerns it raises. AI is still in progress and continues to develop depending on the needs, but replacing manpower is quite disturbing, so always use AI in your business with a thorough strategy and thinking to avoid misuse and future challenges.
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