Choosing Colors for your Brand Identity

There’s no denying that colors spell success, especially when intertwined with your brand identity. Your logo design and everything that’s aesthetically appealing makes up a visual presentation of your brand or product. In this article, we’ll break down everything you need to know about choosing colors for your brand identity.

The Benefits of Colors

Color is not only aesthetically appealing but is a branding tool itself. When color is used well, it gives your clients and users a new brand experience from the logo design to the website design and even to content. It’s a way of making a good impression.

Color differentiates.

Color grabs attention and makes things more enticing and exciting. It is aesthetically appealing but more than that your use of colors differentiates you from other competitors. It is for you to stand out on a shelf in a store or the newsfeed of Facebook, Instagram, or other social media apps. Know that you are different and the colors used differentiates and spell your unique identity as a brand.

Color elicits an emotional response.

It can help change the moods of people towards your product or service. Buying signals are made based on emotional stimuli. While relations are built starting with emotional relationships between you and your client or buyer.

Color allows for more comprehension and engagement.

The brain is wired to process visual content faster than text. Visuals affect nonverbal communication. Elements in color make it easier to understand things. Through this, people can comprehend and even recall details effectively. Colored ones are more attention-grabbing than those colored in black and white.

Guides in Choosing Colors

To build a strong foundation for your brand identity, choose colors based not only on a palette but also on your brand goals and what identity you intend to share for a grander brand experience. Here are guides to take you along the journey:

Personality.

Playful and fun characteristics go for brighter and bolder hues. Meanwhile, lighter tones show eloquence, sophistication, and seriousness. Certain colors have their meanings too.

Audience/ Reach.

Know who you are and what are you trying to achieve. Think of colors that can respond to or gravitate reactions toward your clients.

Emotional benefits.

What feeling do you elicit from the colors you used? Cultivate others’ feelings through colors.

Colors used.

Some colors fail to render well on the screen so be wary of the colors you use. After all, the colors you use are the foundations of all your other causes and goals.

The Process of Choosing Colors

Choose a color inspiration.

Look for sites for color palettes that speak well with you and develop around them

Experiment and play with it.

Use colors that may be monochromatic, analogous, or complementary when paired. Mix light and dark tones and create contrasts.

Dominant and Accent Colors.

It is suggested that you stick with 1 main color; 2 primary colors; 3-5 complementary colors and 2 accent colors. Offer good options to designers but remember not to overwhelm them.

Use the colors consistently.

After all the choosing, stick to what colors you felt good about. Brand identity cannot be made without consistency. Use your chosen design in whatever apps you might be using. That way, you can be easily identified as a brand or product.

While you’re at it, have some fun and creativity! Whatever app you’re using, make sure your brand stands out besides being amazingly colorful!