Creating a Buyer Persona

What is Buyer Persona?

Buyer Persona is a way of determining semi-fictional representation based on data and research and on your ideal customer concept. Buyer Persona lets you focus on the possible prospects or buyers while guiding you on improving your products or services and creating linkages among your work systems in the organization. It builds high-value visitors over time and leads or prospects that end as loyal customers.

How do I create a Buyer Persona?

Creating a buyer persona is not as easy as counting one, two, three but that doesn’t mean that you can’t do it. You just need to do market research, compile this data, and present it to your company.

Why is Buyer Persona Important?

It helps you understand customers as well as prospective customers better and allows you to improve as a whole. It makes it easier to tailor your content and message, and improve products and services aligned to the needs, concerns, attitudes, and behaviors of your target audience.

At certain times, it is essential to tailor your content to buyer needs and interests. The best buyer persona is accumulated through buyer research obtained through surveys and interviews. Buyer Persona depends largely on your organizational size. As a rule, you can always start small.

What is a Negative Buyer Persona?

It is a representation of who you do not want as a customer. This Persona includes those who don’t want to purchase again or have higher expectations or budget brackets than your usual medium-priced product or service.

How is the Buyer Persona used in marketing?

Buyer Persona allows you to make content and messaging that appeals a lot to your audience. It also makes you attend to your audience with a more personal touch. You can even sort your ideal Buyer Persona from the negative Buyer Persona which can save you a lot of time and energy in focusing on your ideal customers. It makes you focus on the right ones that truly matter and whom you can reach.

How to Create your Buyer Persona in five (5) easy steps?

1. Look through your contacts and database. Learn and uncover trends on analysis tools to know who your right audience is.

2. Profile your Buyer Persona based on questions used to detail your audience and translate it into form fields.

3. Ask your team for some feedback on the customers they usually interact with. Know firsthand, what customers are given the best service or product.

4. Interview your customers about their thoughts and opinions on your products.

5. Create your Buyer Persona.

With that said, you’re well on your way to creating various Buyer Personas. Practicing and identifying Buyer Personas help you focus on the right target market rather than dwindling around without going anywhere. Research and share your content; while you’re at it, be responsible. These are the keys to boosting that online success you’ve worked hard for. No waste of money, time, and effort. It just includes a lot of focus. Know that you can do it for nothing is impossible.