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There are ways to make a headline but a compelling one takes more effort. It is known that 80% get into reading headlines but only 20% end up completely reading the whole article. Makes you wonder, how many percent understand and allow for memory retention.
You can use intriguing posts like what others do, but this catchy headline that is misleading gives a bad image to your website. Sorry to say, those intrigues don’t last that long. Fake headlines can make your brand suffer in the long run. So better be cautious about making your headlines. While you’re at it, here are some known formulas for you:
Formula # 1
4-U Headlines
4-U stands for useful, unique, urgent, and ultra-specific. Let’s break the terms one by one:
Useful Headlines
These are headlines that you will come across as important or essential. Know your audience and find out what is useful to them. This can be done by identifying a problem and offering a realistic solution to them through your brand/ product/ service. List articles are broken down into biteable chunks and how-to’s to make useful headlines.
Urgent Headlines
Is there a need for immediacy or a call to action at the present stance? Think of this as a FOMO or fear of missing out to bring out the urgency of a thought.
Unique Headlines
Be creative and unique. It entices readers' interests. Go an extra mile for something extraordinary. Something that’s rarely used or something original or perhaps a clever pun.
Ultra-Specific Headlines
Take your readers on a journey of knowing what to expect out of your headline. Even numbers get part of the headline or title. Types of these headlines are broken down further into specific ideas.
Formula # 2
Guide Headlines
What does a guide stand for? It is a framework on which all principles are founded. A guide is the backbone or skeleton of every headline. Be sure to use comprehensive words.
Formula # 3
Benefit Post Headlines
What do readers get from reading your posts? Make sure that at first glance, readers get to know what to learn or expect from your blog or title.
Formula # 4
Comparison of two unexpected things headlines
First, there are two things. Second, you compare or relate the two things together. It’s like finding similarities and differences between two things. These types of headlines end up helping us choose the best decision in life in a more relatable way.
Formula # 5
Numerical Lists Headlines
Do you have statistical data to back you up? They are easy to read and understandable besides being generally clickable and likable.
The golden rule is that you think of your audience - their needs, wants, emotions or setbacks. This will help you find out ways into creating strategies for your content marketing, especially when making headlines.
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