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The process of creating content may take time. But hey, we’re here to guide you the most. Here’s a step-by-step method you can use.
Step # 1
Begin with a Blog Post.
Research keywords and put them in place for a blog. Make a script. Note key takeaways in a bullet-point summary. You can even turn content into an ebook. Attract with downloadable lead magnets. It’s downloaded for free as a one-pager checklist to increase reach. Try social blogging. Repost and repeat if you must.
Step # 2
Make a Youtube Video.
Videos get a hold of the audio-visual senses. It’s catchy and exciting. It’s easier not to read your blog post on camera. It is better that if you’re not comfortable on camera, work out something else like a drop-down list or bullet point notes. Whatever it is, be creative and do it audio-visual. Then, you can embed the video in your original post. You can even add structured markup to highlight your post.
Step # 3
Upload the same video to Facebook.
After Youtube, go to Facebook. Shorten it to a 60-90 second video to make it more appealing to your audience. In truth, short is sweet. You can make one-minute micro-sessions, post videos dealing with various How-to’s, highlight quotes and stats, or show off a product.
Step # 4
Use the same video and post it to IGTV.
The same video you posted on Youtube can also be posted on IGTV which is limited to a 10-minute view. While you’re at it, create exclusive content for subscribers, repost videos, and host live Qs and A’s based on keywords.
Step # 5
Make the video in biteable chunks and post it on Instagram.
The trend now is posting Stories but you have to make sure that it’s chuckable in a five-minute slot. This can add traffic to your site. You can link your Instagram posts to your blog site in a few clicks. You can also get IGTV clips and turn them into Instagram posts.
Step # 6
Repost to your LinkedIn as a video.
It’s a creative world and various platforms are there. Get clips from IGTV or Facebook. Be ready to make those visuals a Slideshare deck. Then, turn slides into individual posts.
Step # 7
Use podcasts.
Podcasts are a sure hit to put your audio content. You can share insights, create your brand’s story and tell a significant detail. Create regularly and crank out content to grow a loyal audience. You can even turn videos into audio or convert Youtube videos into podcasts.
Step # 8
Create Content as Images.
Create wonders with image-centered content. Make those visuals pop. Use great images for your posts but likely, a Stock photo won’t do the work. Build on your images and then credibility will put you in place. You can use Pinterest with various themes to choose from. Try making boards for that visual scenery.
Step # 9
Promote Ad Posts.
This is where your money is needed. Promote your ads through the platforms you usually use. With this strategy, you’ll tap into more viewers and grow your audience. Get it going also with a good landing page.
Step # 10
Target outside reach.
Let that buyer persona set it up for you to reach a potential client. Feature your highlight stories in a newsletter. Promote posts to a selected group. Tag people on social media. Whatever you do, do it as a wise strategy where you can reach more audiences other than your existing clients.
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