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Instagram SEO (Search Engine Optimization) is a must for brands that want to engage more people as followers on Instagram. The question lies in how to optimize the posts that one creates via Instagram.
Instagram now has a feature called Search by Interest. Searching by interests allows you to broaden your opportunities as an Instagram user. It allows you also to search and find the whole content of an Instagram post. When you type in a topic of interest, a wider range of posts comes out as a result. You are also shown related topics which can get you clicking and scrolling and exploring more.
Benefits of Instagram SEO
Getting the word out about your brand helps when bigger and broader audiences find your content by searching for keywords. Potential customers find you faster and allow you to be more creative in content. You can also help build communities with the same passions and interests as you have.
Using Search By Interest on Instagram
Look first at the magnifying glass icon on your desktop or mobile app then type your topic of interest. Start clicking around to find more related topics.
How to Use Search by Interest as a Marketer
SEO tools allow you to attract more audience engagement. Encourage others to follow your content. Drive traffic to your website. Educate and inspire people and engage loyal customers for more interactions.
Instagram SEO Best Practices
Be Consistent. Make sure that your top keywords are used in your bios for easier search.
Do some branding. Bring your keywords to the top for captioning.
Caption completely. Use similar keywords and phrases for your brand. Be thorough and relevant.
Be real. Search engines are looking for living, breathing persons behind those accounts. Practice authenticity and the natural you. Be kind and observe social media etiquette.
Instagram SEO tools are there to help you with your marketing and branding. So go ahead, be real, be you, be different and stand out. These keywords determine who you are as a brand/ product/ service. Use innovation and creativity and observe kindness in all you do. There’s no stopping you, Instagram SEO tools are just here for you!
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