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It is known and works like an e-commerce store within Instagram as an extension of a brand’s page. Collections can be customized and can reflect the brand’s image. Shops can directly allow Facebook Pay or point to an off-site e-commerce store for payment of goods and services. Through this, a brand can make a user-friendly and interactive shopping experience.
Instagram Shops makes things more enticing and interactive so followers can spend more time on the app to discover more brands or checkout that well-loved product in your cart. To use, click on the shopping icon that looks like a shopping bag on your screen app.
From then on, you can shop directly from the brands you follow or from brands recommended by the app based on user activity and profile. Use the “Browse Shops” to explore all shops on Instagram. After this, you can choose to buy or shop like any e-commerce app.
Instagram Shop Tips
Tip # 1
Use high-quality photos for your collection.
Make an interactive catalog and select high-quality photos to showcase your brand. Make sure they stand out and have that wow factor.
Tip # 2
Get all important data relevant to your product prepared beforehand.
All the descriptive information about your brand product includes flavors, colors, sizes, prices, types, and shipping details. Prepare them before you get busy.
Tip # 3
Use tagging feature.
When you select images, get ready to “Tag Products” by encoding the name of the product you want to tag. You can even tag products in your Instagram story as well.
Instagram Shop Benefits
Benefit # 1
It’s free. The minimum selling fee when customers place orders and your promotional ads are charged.
Benefit # 2
It’s another online storefront.
Benefit # 3
It’s an online catalog of your products.
Benefit # 4
It helps you increase your following.
So if you’re looking for options to sell your products on an e-commerce platform, don’t forget to try Instagram Shopping. Surely, you’ll find a new way to sell on a more creative platform.
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