Marketing Persona: Getting Noticed

What is Marketing Persona? How does one get noticed in the internet world? How to carry a brand/ product/ service and get noticed? All these questions juggling in your mind. Well, we have good news for you - your questions can be answered here!

Question # 1

What is Marketing Persona?

It is your profile detailing as to who, what, when, where, and the why’s. General information as to jobs, gender, business size, team, challenges, and character are included here.

Question # 2

What is the target audience?

Target audiences are potential customers you want to attract to your brand, product, or service through your marketing and advertising efforts on various platforms. The main point of understanding your target audience is for you to connect with them through high-quality content.

Question # 3

How to define your target audience?

To define your target audience is to touch the hearts and minds of your customers who are like you in many ways - similar goals, aspirations, emotions, and challenges.

It involves questioning yourself with the following thoughts:

Who are your best customers?

What do these best customers share in common?

What brand, service, or product attracts these best customers?

What do these best customers gain by choosing our product, brand, or service over competitors?

Question # 4

How to launch a customer survey?

To know your best customers more put up a survey about why people choose your products. It would also be great to ask them to describe their experience with the product/ service/ brand. After feedback, sort them based on similar word choices, challenges, emotions, and benefits. All the things you record will help you make your marketing persona.

Question # 5

How to write your Marketing Persona?

Marketing Persona can be gained through various Analytic Tools or Insights in various platforms like Google, Facebook, Instagram, or even LinkedIn.

So there it goes, we got you covered. You’re on your way to making your Marketing Persona, so good luck and be challenged to do it well. After all, Marketing Persona would always mirror your brand/ product/ service. It will bring goodwill and credibility attached to you or your company!