Monetizing on Facebook

What Monetization Means?

It is processing online content necessary to earn revenues. There are two (2) ways to monetize, these are direct or indirect. Direct means a third party pays for your ads, including a sponsor, brand, or product. Meanwhile, indirect content is a self-funneling ad that is coined on referral and affiliate sales.

Kinds of Checkmarks

There are two (2) kinds of Checkmarks. The blue and the grey checkmark.

The blue stands for a verified account and involves getting paid. Meanwhile, the grey checkmark involves paying Facebook or for all other things not classified under the blue checkmark.

When directly getting paid for sponsored content, start adding #ad so that people know you are being paid for your endorsement. This is primarily essential so as not to deceive people through advertisements.

When to get a blue checkmark?

It makes you eligible upon creating a public page. However, you have to apply for verification before getting verified. It’s not too difficult, you just have to create regular content, engage with followers, use Facebook mention apps, and boost posts or have a website.

Once verified, you have access to the branded content tool, which allows you to tag posts on 3rd party content which appears as an added button once you start posting.

Rules on Branded Content

You can do any of the following: use end cards and logos, do product placement, be informative, and post “everyday content”, as well as, follow policies. Meanwhile, you cannot do any of the following: Be overly promotional, hard sell and pre-roll advertisements, use consistent watermarks, and use 3rd party photos or profile pictures are strictly prohibited. Learn to be familiar with the rules on good advertising versus bad advertising.

Tools

There are various tools that you can use and can find them in the help section of Facebook. This includes Page Composer, Ads Manager, Power Editor, Marketing API, Mentions API, Live API, and Graph API. API stands for Application Programming Interface. It is a software intermediary that allows two applications to connect or present themselves among platforms.

Tips on how to Monetize

#1 Get a blue checkmark.

It is always better to get verified for your content. It is a must for you to advertise branded content.

#2 Approach a sponsor, brand, or marketer.

Get your intentions on track by finding brands who want to market their products and not only that, make sure they are willing to pay for your ads. Also, it is essential to find out if they are a good fit for you and if they are complementary to your brand.

#3 Post that branded content and bill the sponsors.

This is the implementation side of the partnership. Remember that you and your sponsors are partners. It is necessary to keep track of good and equally beneficial relationships. Use the sponsor tags feature.