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What are social video metrics?
Social video metrics are those that measure your success out there for putting up video content. They show the number of audiences that engage and patronize your content.
In truth, video contents get more attention than other posting content. Metrics of a regular post vary rapidly compared to ushering video content.
Social Video Metrics Made Easy Guide
Social Video Metrics vary accordingly based on a platform. Here are ways to deal with them on the following platforms:
To be counted as a view, the audience must watch the video for three (3) seconds or more. In this platform, video content is key and king. To understand better here are the metrics innovated by the platform:
Reach - the audience that saw your videos.
Engagement - measures the reaction of your audience.
Average video time - analyzes how long your audience watched your video based on an average.
Peak live viewers for Facebook Livestream - tells the most who watched you at once.
Minutes viewed - talks about the total minutes that the audience watched your video content.
One-minute video views - tells how many times your audiences have seen your one-minute video views.
Ten-second video views - tells how many times your audiences have seen your ten-second video.
Three-second video views - tells how many times your audiences have seen your three-second videos.
Top videos - your most-watched video content.
Audience - demographics based on the location, people reached, and top followers.
Audience retention - how long have your audience watched before they closed the video?
Unique viewers - tells how many new audience or first-time visitors watched your videos.
Similarly, Instagram counts a view if it is held for three (3) seconds. Video content on Instagram makes more views than photos. So if you’re itching to get audience attention, get a business profile and master these things:
Views - talks about the number of users who watched your video for at least 3 seconds.
Likes - determines how many users liked your video content.
Comments - analyzes how many users commented on your video content.
Profile visits - counts how many users visited your profile after seeing your post.
Saves - counts how many times users saved your video in their own Instagram collections.
Messages - measures how many times your video was sent to others using messages.
Follows - determines how many followers you got because of your video content.
Reach - analyzes how many users or audiences your video was shown to.
Impressions - determines how many times users saw your video content.
Youtube
Viewer counts are determined by videos that are 30 seconds long or more. Youtube, the second largest search engine, offers more ways to get engagement from your audience. You just have to familiarize yourself with the following:
Watch time - tells how long people are watching your videos.
Audience retention - tells how constantly people watch your videos and when they stop watching.
Demographics - determines who is watching your videos and from what countries they belong.
Playback locations - shows where your videos are being watched.
Traffic sources - analyze where people get to find your videos.
Devices - details, and sorts what percentage of your views come from using a desktop, mobile, or other gadgets.
Counts videos that are shown 2 seconds or more and must at least be half part of the video on the screen. These metrics offer a great way for adverts to brand engagement. Impressions are made and generate more than other platforms used.
Plays - measures how many times your video was played.
Views - analyzes how many times your video was watched for more than 2 seconds.
View Rate - the number of times views were made multiplied by 100.
CPV or Estimated cost per view - talks about ROI in case you spent money to promote your video content.
Views at 25% - tells you how many times users watched a quarter of your video.
Views at 50% - shows how often users watched half of your video.
Views at 75% - take how many times users watched ¾ of your video.
Completions - measures how many times users watched your video for at least 97% of the total video content time
Completion rate - the number of times users complete watching your video.
Full-screen plays - talks about how many users watched your video content on full-screen mode.
Although twitter gets you the shortest headlines, it also allows you to have a viewer count every two seconds or more video content that is watched for at least a half part on your screen. Video tweets are more engaging than other posting content.
Impressions - tells you how many times audiences saw the tweets.
Media views - takes you to a time when the audience saw your tweets.
Total engagements - determines how audiences interacted with a certain tweet.
Likes - tells how many times an audience liked your tweet.
Details expand - showed how often audiences viewed the details of your tweet.
Replies - show how likely an audience replied to your tweet.
Retweets - show the number of times audiences retweeted your tweet.
Snapchat
Snapchat is a famous, robust, and creative platform that counts views when they are at least 1 second or more. Here are a few metrics up on Snapchat’s sleeves:
Unique views - tells how many different people opened the first video for at least one second on your Snapchat story
View time - tells how many minutes your viewers watched your video content.
Completion rate - tells the percentage of users who finished your Snapchat story.
Screenshots - shows how many times users screenshotted your Snapchat story.
Demographics - tackles and sorts details which include the age, gender, and location characteristics of users.
Tiktok
These metrics are good for creating brand awareness:
Video views - tells how many times users watched your videos over 7 or 28 days.
Followers - determines the number of users who started to follow your account for 7 or 28 days.
Profile views - shows how many times users viewed your profile for 7 or 28 days.
Trending videos - a list of your top 9 videos with the fastest percentage of growth in views over 7 days.
Followers - shows how many followers you have.
Gender - a metric sorting the gender classification of your followers
Top territories - tell you where your followers live based on their territory.
Follower activity - talks about the time during the day including days of the week when your followers are most active on TikTok.
Videos your followers watched - popular videos from your followers.
Sounds your followers listened to - includes all the TikTok songs and soundbites that are popular with your audience.
Frankly, you can’t always follow every single metric. The idea is to pick the one that fits your organization. Sometimes, it all depends on your goals like asking yourself, “What are you trying to achieve with your video?” “Are you trying to gain audience awareness regarding a brand or product launch?” If you do, then, by all means, increase your audience reach. While you’re at it, you can keep a close eye on your followers when releasing a video. You might even want to increase video engagement through a single platform. This way, it’s more likely that your videos are trying to do a combination of a few platforms. However, remember to keep an eye first on a particular platform with a definite tool and then spin off the metrics immediately across different platforms. In that case, you’ll be less overwhelmed.
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