The LinkedIn Blueprint: A Secret No More

What is LinkedIn?

LinkedIn is a platform that allows influencers to bring their messages across the world for their own personal and professional branding. It allows influencers to create connections that is virtually unlimited. Connections that come with a purpose for professional and business-minded people.

What are Character Limits?

Character Limits in LinkedIn are more than just fitting into a message or post that you decided to take on. It influences how your branding technique is perceived to reach those important networks.

What is the Use of the Character Limits?

Character Limits maximizes and simplifies ways and means to tell what you actually want to impart or impact as influencer. It allows you to grow a stronger and more valuable connection with fellow professionals and brands.

What are the Breakdown of LinkedIn Character Limits?

Profile Breakdown

The Profile which consists of a first name has 20-character limit. Meanwhile, the last name can consist of 40 characters. This also includes a headline with 120 characters and a summary with 2,000 characters as limit.

Recommendations are stagnant at 3,000 limit, Profile Publication Title at 255 limit, Website Anchor Text at 30 maximum characters, Website URL at 256 maximum characters and Vanity URL or the one with ‘www.linkedin.com/in/’ can have around 5 to 30 characters. A Position title is made of 100 characters’ limit with a Position Description of 200 to 2,000 characters. Interests goes at 1,000 limits while Additional Info or Advice for Contacting is up to 2,000-character limit. The Phone number as seen by first degree connections have 25-character limit, instant messaging as seen by 1st degree connections includes a 25-character limit and the Address as seen again by first degree connections consists of 1,000-character limit. Meanwhile, Skills are listed at 80 characters’ maximum.

Company Page Breakdown

The Company Page tackles the work area of your professional experiences. The Company Name as an Overview Tab is 100 maximum characters. The same Overview Tab as About Us consists of 200 to 2,000 characters. Updates are at 1,300-character limit. Website Anchor Text have 30 maximum characters and the Website URL at 70 maximum characters. 

Career Page Breakdown

Company leaders headline are pegged at 150-character limit, Company leaders at 150 character llimit, Employee Testimonials at 400-character limit. Custom Module Title at 150-character limit, Custom Module Body at 500-character limit and Custom Module URL label at 70-character limit.

Showcase Page Breakdown                                                                                                             The page Name consists of 100 maximum characters while Page Description is 75 to 200 characters.

Group Discussion Breakdown

The Title should end at 200 maximum characters. The Body or Conversation is at 2,000 characters only. Comments include 1,000 character limits.

InMail Breakdown

The Subject Line is 2,000-character maximum. The Body allows for 2,000-character limit.

Invitation to Connect Breakdown. The Message Body consists of 299 exact.

Text Ad Breakdown

The Headline has 25-character limit; the message Body has a 75-character maximum. Direct Sponsored Content has 160 Content Character Limit.

The Publisher Breakdown

The post headline interacts with 100 maximum characters with a Post Body of 40,000 character limits. The Photo/ Image credit allows for 250-character limit and Comments on articles are pegged at 1,750-character limit. 

Summing Up LinkedIn

LinkedIn offer a two-way messaging option. The first is on connection messages received from prospective connection networks with a character limit of 300. Meanwhile, space, numbers, letters, symbols and emojis can be made as characters for an impactful message. 

The second option is through the InMail where you can connect to. A free account has 3 InMails that expires on the 90th day if not used. In order to send more emails to people you don’t know, purchase more Inmail credits through the Premium Career plans at 5 credits, Premium Business Plan with 15 credits, Sales Navigator at 20 credits and Recruiter Lite at 30 credits.

InMail Messages offer flexibility more than the Connection Messages. You get to have 200-character subject line and 2,000 for the message body, Spaces, numbers, emojis and symbols make up the character limits.