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Facebook Ads is the greatest option there ever hit our computer screens! Instead of reading long and tedious articles, Facebook makes way for Video Ads or Facebook Live Ads as we call them. Video Ads add excitement to that digital experience. It is an incredible tool that we should be using more often.
Facebook Live Ads has a unique targeting system and different customizations are available to the advertisers. Yes, you can tweak, mix or match it!
The truth is, users, do stop by to watch them appear in the news feeds. It is better to have a video shown than take a 30-minute read on a screen. Why? People are more adept at audio-visual motions.
What is Facebook Live Ads?
These are video mid-roll ads that appear on Facebook. Known as short ad videos which will interrupt certain organic videos.
Short breaks may be made in a live broadcast, and the broadcaster may opt to play an ad. Viewers will be shown a short ad and then the broadcast will resume thereafter.
Who runs live video ads?
Not everyone can run Facebook video ads during the broadcasts. This limits marketers to run live video ads but can qualify people upon due requirements based on the following guidelines: 1. You have more than 50,000 followers;
2. You have reached 300 or more concurrent viewers in a recent live video;
3. You used a Facebook page; and
4. You’ve been live for at least four (4) minutes.
Qualified pages can take ad breaks during live broadcasts.
The benefit for the live streamers is that besides being able to opt to take a break from their broadcast, they can also monetize your Facebook video content. This act of Facebook makes it at par with Youtube. Through streaming live ads, you can gain shared revenue with Facebook for ads seen by your viewers. Live video gets 3x more views than traditional on-platform video, and it gets as many as 10x comments more than before. This means they’ll pay more attention to your ad while waiting for your video to continue. Being a live broadcast, after all, they may not want to risk missing the chance to ask a question or comment in real-time. More placements mean more opportunities to have your ads shown to the right target audience.
The real risks? you never, ever know what will happen with live videos, even Facebook or Zuckerberg can’t control or censor what’s being shown in the ads.
Best practices for Live Video Ads.
Keep your message simple and neat. Have one clear message, whether that’s who you are, what your mission statement is, or what you can do for viewers. This isn’t the time to try to cram in a ton of different objectives, hoping one will stick.
Target cold audience members. Statistically speaking, most of your ad’s viewers will be familiar with your brand. Take advantage of that; you have 15 full seconds to introduce them to your brand and show some of the value that your brand can provide. Keep this in mind and create short video content designed to appeal to users at the top of the digital sales funnel.
Tell a story. I know that fifteen seconds is not a lot of time to tell a story. But it can be done! Choose a video with good story elements, like characters or a problem that needs to be presented with a solution. Your stories should appeal to the viewer's emotions and that’s what they’ll remember most. You only have a short amount of time to convince them, so make every second count.
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