What to do to your Facebook Business Page?

Facebook Business Page is like a digital storefront. You can manage your online presence and influence others through your brand. It’s a straightforward process of finding your way on Facebook. Here are thirteen (13) ways to leave marks and blueprint your brand.

Creating your Facebook Business Page Account.

From your Facebook profile, go to the left sidebar. Then, create a tab for creating new pages. You will then be redirected to specifying your name and age category. Fill up the needed information with a category option of your choice. These categories include Local Business/ Place, Company, Organization or Institution, Brand or Product, Artist/ Band/ Public Figure, Entertainment, or Cause/ Community.

Add a Profile Picture.

This visualization element must be representative of your business or brand. Also, create consistent visuals that determine your online presence. You should use the same visuals used among different platforms or apps.

The image should be at 170 x 170 pixels and must be of high quality. Throw in a splurge on your company or brand’s color.

Add a Cover Photo.

Filling up a quarter of your screen, the cover photo must be determinative and distinguishable for your brand. You can feature your newest product, an interesting graphic of your regular product, current offers or discounts, and a photo of your physical store.

Your Cover Photo or Banner shall be an image of 851 x 351 pixels. It should be original content with no copyright issues. It must be family-friendly or safe at work and not violate any advertising rules of the platform.

Put a Call-to-Action Button.

Call-to-Action Buttons are created to personalize client engagement. You can either Sign Up, Shop Now, Contact Us, Book Now, Use App, Watch Videos, or Play games. Choose and make use of them.

Write a Description.

Use words to tell something about the company or brand. Convey meaningful descriptions that set you apart from the rest. No need for lofty or long words, better and shorter characters work.

Customize your Username.

Create consistency with a username that defines and distinguishes you. If the name is already taken, then move forward and create a unique username.

Customize your Facebook Business Page.

You can make your brand or product look different for better branding. There are ready-to-use templates out there for you. They are categorized as Shopping, Venues, Business, Movies, Politicians, Video Pages, Restaurants, and Nonprofits. You can even arrange tabs.

Tweak the Privacy Setting according to your Specifics.

You have to give A for effort with Zuckerberg because of the flexibility in options. You can set it to public private visible or hidden. You can have your page shown through a suggestion on Facebook. You can edit notifications, messaging, editing, and more.

Finalize Details for Your Facebook Page.

You can answer specific details about your company or product for potential clients to find you. Feature your team members and their profiles. Then, go to Page Visibility and Click Page Published.

Add collaborators.

Your team is an essential part of your page. Add admins, moderators, editors, and all the member positions you want.

Publish your Post.

You can do this by greeting your viewers for that personal touch. Introducing your team. Promote a product.

Promote your Facebook Page.

You can do this by putting the Facebook Page link on a friend’s timeline or tagging your favorite client. Introduce yourself - educate, entertain, and engage with others.

Analyze what works for your Facebook Page.

Look at the insights and data analysis part. Follow the trends you see as knowing when to post and the like. Learn what works and what doesn’t. Follow through on the things you’ve done which increase audience engagement and forego those things that do not help at all.